7 Website Turn-Offs That You Need to Avoid

Today, websites play the role of the face of a business. So instead of contacting the business representatives, people tend to go to the website directly and get the required information. So building a website, that is informative, well-structured and interesting enough to entertain the users efficiently, is the most important thing.

It takes a lot of work to build a website that has got all the elements that serve the purpose and represent your business in the most efficient way. But it takes even more efforts to keep the users engaged in the content of your website. It is possible that you are getting hell lot of traffic, but then, you see there are no sales. And upon checking the analytics you get to see that there is an increased bounce rate.

The reason behind the increased bounce rate can be any of the following factors that are turning off for your visitors and making them look for better alternatives:

1. Poor loading speed: According to the various researches, it takes 8 to 10 seconds for a user to leave a website, and go find some other alternatives. So during as well as after the development of the website, you need to take care of its loading speed and optimize it from time to time. The load time for the website has to be minimum so that the user does not lose their interest. 

2. Poor navigation: Having a poorly created navigation and an assorted content structure is enough to annoy the visitors of your site. A complex web design where it is difficult to find even the simplest thing can frustrate the user very easily, and as a result, these visitors would prefer not to visit your website again in the future.

3. Lack of mobile optimization: You need to admit that there are more mobile users than desktop or laptop users. The user base of mobile devices includes all types of people, business people, students, employees, unemployed people, etc., whereas desktop and laptops are only in the reach of some specific group of people. So your website has to be mobile-friendly so that you don't lose people on the bases of compatibility issues. A well-structured website that can fit every screen size and entertain every type of user is always on the winning side.

4. Too much popup clutter: Getting consent for the privacy policies and placing the cookies on the visitors' system is normal and also necessary. But flooding the visitors with different notification popups and ads as soon they enter the website is never a good idea. In fact, 70 percent of the users have admitted that they are annoyed with those popups and ads and have also left the website as soon as they start popping up.

5. Autoplay content: In order to make a webpage more interesting, people end up including auto-play videos, gifs as well as animation, on it. But it is not always a good idea. Sometimes, users are not at the right place, or in the right mood to handle those auto-played videos, audios, or animations. This leads to complete frustration for the user, and ultimately, they leave the website.

6. Poor choice of background and bad formatting: The design of a website is the most basic thing that can attract users in seconds, the formating and the background of the website playing the most crucial part. A poorly selected background and badly formatted content on the website can be the biggest turn off for the website users. Like the size of the fonts, too big or too small, or the color of the background too bright or too dull can lead the visitors to lose their interest.

7. No blog: Though a minimalistic website may look beautiful, maintaining a blog on the website can give the users the reason to spend more time on your website. The relevant blog that gives more information about your product and services to the user provides them with a personalized experience. So neglecting the importance of a blog can lead your website to lesser user-engagement.

So, these are some of the turn_offs that one of the best PHP website development companies always try to avoid in order to rank the website better in the SERPs.